Teaching process is a vital part in the process of knowledge gaining. That is why we put all our affords to create most interactive and breathtaking teaching materials. With our Business Related materials your students will enhance their knowledge and you can be sure that teaching process will be as interesting as it possible.
Teaching process is a vital part in the process of knowledge gaining. That is why we put all our affords to create most interactive and breathtaking teaching materials. With our Business Related materials your students will enhance their knowledge and you can be sure that teaching process will be as interesting as it possible.
Writing Business Messages is a lecture which is covered during Business Communication Module. The two tasks covered in this lecture are adapting to your audience (including being sensitive to audience needs, building strong relationships, and controlling your style and tone) and composing your message (including choosing powerful words, creating effective sentences, and crafting unified, coherent paragraphs). The Lecture concludes with advice on writing messages for mobile devices.
Lecture Agenda:
Adapting to Your Audience: Being Sensitive to Audience Needs
Using the “You” Attitude
Maintaining Standards of Etiquette
Emphasizing the Positive
Using Bias-Free Language
Adapting to Your Audience: Building Strong Relationships
Establishing Your Credibility
Projecting Your Company’s Image
Adapting to Your Audience: Controlling Your Style and Tone
Using a Conversational Tone
Using Plain Language
Selecting the Active or Passive Voice
Composing Your Message: Choosing Powerful Words
Understanding Denotation and Connotation
Balancing Abstract and Concrete Words
Finding Words That Communicate Well
Composing Your Message: Creating Effective Sentences
Choosing from the Four Types of Sentences
Using Sentence Style to Emphasize Key Thoughts
Composing Your Message: Crafting Unified, Coherent Paragraphs
Creating the Elements of a Paragraph
Topic Sentence
Support Sentences
Transitions
Choosing the Best Way to Develop a Paragraph
Writing Messages for Mobile Devices
Learning Objectives:
Identify the four aspects of being sensitive to audience needs when writing business messages.
Identify seven characteristics that build and maintain a communicator’s credibility.
Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice.
Describe how to select words that are both correct and effective.
Define the four types of sentences, and explain how sentence style affects emphasis within a message.
Define the three key elements of a paragraph, and list five ways to develop unified, coherent paragraphs.
List five techniques for writing effective messages for mobile readers.
In this file you will find:
1 Writing Business Messages Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions with full answer description and explanation
1 Folder with relevant pictures
You may also like:
Planning Business Messages (Business Communication)
Communication Challenges in a Diverse, Global Marketplace (Business Communication)
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Planning Reports and Proposals is a lecture which is covered during Business Communication Module.
This lecture investigates the tasks involved in planning longer documents. In this lecture, we also include coverage of conducting the research that is often needed for reports and presentations. Because conventional website content often functions like an informational report, we address the planning stage of website development in this lecture as well.
Learning Objectives:
Adapt the three-step writing process to reports and proposals.
Describe an effective process for conducting business research, explain how to evaluate the credibility of an information source, and identify the five ways to use research results.
Explain the role of secondary research, and describe the two major categories of online research tools.
Explain the role of primary research, and identify the two most common forms of primary research for business communication purposes.
Explain how to plan informational reports and website content.
Identify the three most common ways to organize analytical reports.
Explain how to plan proposals.
In this file you will find:
1 Planning Reports and Proposals Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions with full answer description and explanation
1 Folder with relevant pictures
Once you will purchase this resource please leave a comment!
Performance Management and Appraisal - HR is a lecture which is covered during Human Resource Management Module.
The purpose of this Lecture is to show you how to appraise employee’s performance. The main topics we cover include the basics of performance appraisal, tools for appraising performance, dealing with rater error appraisal problems, the appraisal interview, employee engagement guide for managers, and performance management.
**Interesting Issues: **
TRW supplies automotive steering, braking, and safety and electronic equipment to customers worldwide. Several years ago, TRW was deeply in debt. With over 100,000 employees on five continents, TRW management knew it had to base its new strategy on improving competitiveness and performance. At the time, most of the firm’s far-flung departments used their own paper-based performance appraisal systems. Top management decided it needed a new company-wide performance management system to help bring what TRW’s employees were doing into synch with the firm’s new strategic goals. We will see what they did.
Learning Objectives:
Describe the performance appraisal process.
Define the pros and cons of at least eight performance appraisal methods.
Give examples of potential appraisal problems and how to deal with them.
List steps to take in the appraisal interview.
Explain key points in how to use the appraisal interview to boost employee engagement.
Explain how you would take a performance management approach to appraisal.
In this file you will find:
1 Performance Management and Appraisal Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 110 different questions with full answer description and explanation
3 Case Studies with all answers to them
10 Interesting Discussion Questions and answers to them
1 Interesting Exercise
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
**Once you will purchase this resource please leave a comment!
Labor Relations and Collective Bargaining – Human Resource is a lecture which is covered during Human Resource Management Module.
The main purpose of this lecture is to help you deal effectively with unions and grievances. After briefly discussing the history of the American labor movement, we describe the basic law, including unfair labor practices. We explain labor negotiations, including the union actions you can expect during the union campaign and election. And we explain what you can expect during the actual bargaining sessions, and how to handle grievances.
Interesting Issues:
Some people call Costco “The Anti-Walmart,” because Costco treats its workers and unions so well. Whereas Walmart is known for difficult labor relations (it said, for instance, it was eliminating health insurance for future employees working under 24 hours per week), Costco actually keeps profits up in part with positive labor relations policies. We’ll see how they do it.
Learning Objectives:
Give a brief history of the American labor movement.
Discuss the main features of at least three major pieces of labor legislation.
Present examples of what to expect during the union drive and election.
Illustrate with examples of bargaining that is not in good faith.
Develop a grievance procedure.
Describe a strategy for cooperative labor relations.
In this file you will find:
1 Labor Relations and Collective Bargaining Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 110 different questions with full answer description and explanation
3 Case Studies with all answers to them
10 Interesting Discussion Questions and answers to them
1 Interesting Exercise
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
Once you will purchase this resource please leave a comment!
International Trade and Factor-Mobility Theory is a lecture which is covered during International Business Module for bachelor/master level students.
LECTURE OVERVIEW:
This lecture provides a conceptual foundation for the exploration of the international trade process. First, it examines the basic theories of mercantilism, absolute advantage, and comparative advantage. Then it explores patterns of trade in light of the theories of country size, factor proportions, and country similarity. It also considers the role of distance and explains the relevance of Product Life Cycle Theory and Porter’s diamond of national competitive advantage. The lecture concludes with a discussion of factor mobility and its relationship to the international trade process.
Lecture Learning Objectives:
• Understand how different approaches to international trade theories help policy makers achieve economic objectives
• Comprehend the historical and current rationale for interventionist trade theories
• Explain how free trade improves global efficiency
• Distinguish factors affecting national trade patterns
• Recognize why a country’s export capabilities are dynamic
• Detect why production factors, especially labor and capital, move internationally
• Describe the relationship between foreign trade and international factor mobility
• Grasp scenarios of possible changes in trade patterns
In this file you will find:
1 International Trade and Factor-Mobility Theory Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations
4 Interesting Exercises for Seminar
8 Interesting Discussion Questions and answers to them
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 folder with useful pictures
Once you will purchase this resource please leave a comment!
You may purchase this teaching resource with more than 20 % DISCOUNT by pressing this link . Use coupon: lovetoteach
THE DETERMINATION OF EXCHANGE RATES is a lecture which is covered during International Business Module for bachelor/master level students.
LECTURE OVERVIEW:
From a managerial point of view, it is critical to understand how exchange-rate movements influence business decisions and operations. This lecture first describes the International Monetary Fund and the role it plays in exchange-rate determination. Next the lecture examines the various types of exchange-rate regimes countries may choose, as well as the role central banks play in the currency valuation process. It then presents the theories of purchasing power parity, the Fisher Effect, and the International Fisher Effect and discusses their contributions to the explanation of exchange-rate movements. The lecture concludes with a brief examination of the potential effects of exchange-rate fluctuations on business operations.
Lecture Learning Objectives:
• Describe the International Monetary Fund and its role in the determination of exchange rates
• Discuss the major exchange-rate arrangements that countries use
• Explain how the European Monetary System works and how the euro became the currency of the euro zone
• Identify the major determinants of exchange rates
• Show how managers try to forecast exchange-rate movements
• Explain how exchange-rate movements influence business decisions
In this file you will find:
1 The Determination of Exchange Rates Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations
4 Interesting Exercises for Seminar
6 Interesting Discussion Questions and answers to them
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 folder with useful pictures
Once you will purchase this resource please leave a comment!
You may purchase this teaching resource with more than 20 % Discount by pressing this link. Use coupon during checkout process: LOVETOTEACH
Modes of Trading Internationally is a lecture which is covered during International Business Module for bachelor/master level students.
LECTURE OVERVIEW:
This lecture is devoted to an examination of export and import strategies. Next, the roles of a wide variety of third-party intermediaries are discussed. The lecture concludes with a discussion of the major issues related to export financing, including the use of countertrade as a form of payment mechanism.
Lecture Learning Objectives:
• Explain the idea of exporting and profile its elements
• Explain the idea of importing and profile its elements
• Describe the problems and pitfalls that challenge international traders
• Describe the resources and assistance that helps international traders
• Define the idea of an export plan
• Discuss the practice of countertrade
In this file you will find:
1 Modes of Trading Internationally Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations
4 Interesting Exercises for Seminar
7 Interesting Discussion Questions and answers to them
2 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 folder with useful pictures
Once you will purchase this resource please leave a comment!
You can purchase this teaching resource with more than 20 % Discount by pressing this link. Use coupon during checkout process: LOVETOTEACH
Introduction to Management (Managers and You in the Workplace) is a lecture which is covered during Management Module. This resources are suitable for bachelor and master level students who are studying in business department.
In this introductory lecture, your students will explore the concepts of management, manager skills, and organizations in today’s dynamic business environment.
**Learning Objectives of this lecture are: **
Tell who managers are and where they work.
• Know how to manage your time.
Explain why managers are important to organizations.
Describe the functions, roles, and skills of managers.
• Develop your skill at being politically aware.
Describe the factors that are reshaping and redefining the manager’s job.
Explain the value of studying management.
In this file you will find:
1 Introduction to Management (Managers and You in the Workplace) Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 117 different questions with full answer description and explanation
2 Case Studies with all answers to them
8 Interesting Discussion Questions and answers to them
3 Interesting Exercise related to the topic
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 Folder with relevant useful pictures
Once you will purchase this resource please leave a comment!
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All resources are compressed in Zip File.
You can purchase this teaching resource with more than 20 % Discount by pressing this link. Use coupon during checkout process: LOVETOTEACH
Managing Diversity is a lecture which is covered during Management Module. This resource is suitable for bachelor and master level students who are studying in business department.
Employing and properly managing a diverse workforce is a challenge for most organizations. In the United States, we are faced with a growingly diverse population, which has necessitated changes in how we look at employees. With the push in the 1960’s toward civil rights, and the women’s movement, managers are now more aware of the needs of special groups. However, diversity isn’t always black or white, male or female. There are many aspects of diversity that a manager must consider. These topics, along with the management initiatives to better manage diversity are presented in this lecture.
Learning Objectives of this lecture are:
Define workplace diversity and explain why managing it is so important.
• Develop your skill at valuing and working with diverse individuals and teams.
Describe the changing workplaces in the United States and around the world.
Explain the different types of diversity found in workplaces.
Discuss the challenges managers face in managing diversity.
Describe various workplace diversity management initiatives.
• Know how to find a great sponsor/mentor and be a great protégé.
In this file you will find:
1 Managing Diversity Lecture Power Point Presentation
1 Lecture Note Guide
1 Test Bank with 115 different questions with full answer description and explanation
8 Interesting Discussion Questions and answers to them
4 Interesting Exercise related to the topic with all answers to them
1 Interesting Case Study with all answers to case study questions
1 additional reading resource file related to lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 Folder with relevant useful pictures
Once you will purchase this resource please leave a comment!
All resources are compressed in Zip File.
You can purchase this teaching resource with more than 20 % Discount by pressing this link. Use coupon code during checkout process: LOVETOTEACH
Writing Negative Messages is a lecture which is covered during Business Communication Module.
This Lecture continues the discussion of brief message types with a look at negative (“bad-news”) messages. Students will get practice with both the direct and indirect approaches in a variety of specific message scenarios. A particular point of emphasis in this lecture is helping students understand that negative messages don’t have to be—and in fact should not be—delivered in a negative way. By maintaining a focus on ethics, etiquette, and audience needs, bad news can be delivered in ways that are sensitive and professional while still being effective.
Learning Objectives:
Apply the three-step writing process to negative messages.
Explain how to use the direct approach effectively when conveying negative news.
Explain how to use the indirect approach effectively when conveying negative news.
Explain the importance of maintaining high standards of ethics and etiquette when delivering negative messages
Describe successful strategies for sending negative messages on routine business matters.
List the important points to consider when conveying negative organizational news.
Describe successful strategies for sending negative employment-related messages.
In this file you will find:
1 Writing Negative Messages Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions with full answer description and explanation
1 Folder with relevant pictures
You may also like:
Writing Routine and Positive Messages
Completing Business Messages (Business Communication)
Writing Business Messages (Business Communication)
Planning Business Messages (Business Communication)
Communication Challenges in a Diverse, Global Marketplace (Business Communication)
Once you will purchase this resource please leave a comment!
Building Careers and Writing Résumés is a lecture which is covered during Business Communication Module.
This Lecture offers a variety of creative tips on finding opportunities in today’s job market, followed by comprehensive advice for crafting an effective résumé for specific job openings.
Learning Objectives:
List eight key steps to finding the ideal opportunity in today’s job market.
Explain the process of planning your résumé, including how to choose the best résumé organization.
Describe the tasks involved in writing your résumé, and list the sections to consider including in your résumé.
Characterize the completing step for résumés, including the six most common formats in which you can produce a résumé.
Identify nine tips for creating a successful LinkedIn profile.
In this file you will find:
1 Building Careers and Writing Résumés Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions with full answer description and explanation
1 Folder with relevant pictures
Once you will purchase this resource please leave a comment!
Employee Testing and Selection is a lecture which is covered during Human Resource Management Module.
The purpose of this Lecture is to explain how to use various tools to select the best candidate for the job. The main topics we’ll cover include the selection process, basic testing techniques, backgound and reference checks, ethical and legal questions in testing, types of tests, and work samples and simulations.
Interesting Issues:
Google job candidates used to have a dozen or more grueling interviews. But, with Google hiring thousands of people annually, this selection process proved too slow. Now Google uses just four to five interviews, but lets all its employees express opinions on each candidate by email, using what it calls “crowdsourcing.” The changes speed up hiring and bring Google’s hiring policies more in line with its fast-growth strategy.
Learning Objectives:
Answer the question: Why is it important to test and select employees?
Explain what is meant by reliability and validity.
List and briefly describe the basic categories of selection tests, with examples.
Explain how to use two work simulations for selection.
Describe four ways to improve an employer’s background checking process.
In this file you will find:
1 Employee Testing and Selection Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 110 different questions with full answer description and explanation
3 Case Studies with all answers to them
10 Interesting Discussion Questions and answers to them
1 Interesting Exercise
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
Once you will purchase this resource please leave a comment!
Pay for Performance and Financial Incentives – Human Resource is a lecture which is covered during Human Resource Management Module.
The main purpose of this lecture is to explain how managers use incentives to motivate employees. The main topics we’ll discuss are money’s role in motivation, individual employee incentive and recognition programs, incentives for salespeople, incentives for managers and executives, team and organization-wide incentive plans and incentives, and employee engagement.
**Interesting Issues: **
The owners of a 21-store fast-food franchise in the Midwest knew that their stores’ performance and profits depended on their employees’ performance. They hoped a new employee incentive program could boost their employees’ and their stores’ performance. We will see that they did.
Learning Objectives:
Explain how you would apply four motivation theories in formulating an incentive plan.
Discuss the main incentives for individual employees.
Discuss the pros and cons of commissions versus straight pay for salespeople.
Describe the main incentives for managers and executives.
Name and describe the most popular organization-wide incentive plans.
Explain how to use incentives to improve employee engagement.
In this file you will find:
1 Pay for Performance and Financial Incentives Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 110 different questions with full answer description and explanation
3 Case Studies with all answers to them
10 Interesting Discussion Questions and answers to them
1 Interesting Exercise
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
**Once you will purchase this resource please leave a comment!
Managing Human Resources in Small and Entrepreneurial Firms – Human Resource is a lecture which is covered during Human Resource Management Module.
The main purpose of this lecture is to help you apply what you know about human resource management to running a small business. The main topics we’ll address include the small business challenge; using Internet and government tools to support the HR effort; leveraging small size with familiarity, flexibility, fairness, and informality; using professional employer organizations; and managing HR systems, procedures, and paperwork.
Interesting Issues:
City Garage is an expanding auto servicing company in Texas. One way they distinguish themselves is with a strategy based on letting customers interact directly with City Garage’s mechanics in what it calls its “open service area” – as they say, “We are all about customers.” But fast growth and hiring sociable employees require effective hiring. We’ll see what they did.
Learning Objectives:
Explain why HRM is important to small businesses and how small business HRM is different from that in large businesses.
Give four examples of how entrepreneurs can use Internet and government tools to support the HR effort.
List five ways entrepreneurs can use their small size to improve their HR processes.
Discuss how you would choose and deal with a professional employee organization.
Describe how you would create a start-up human resource system for a new small business.
In this file you will find:
1 Managing Human Resources in Small and Entrepreneurial Firms Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 110 different questions with full answer description and explanation
3 Case Studies with all answers to them
10 Interesting Discussion Questions and answers to them
1 Interesting Exercise
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
Once you will purchase this resource please leave a comment!
THE POLITICAL AND LEGAL ENVIRONMENTS FACING BUSINESS is a lecture which is covered during International Business Module for bachelor/master level students.
LECTURE OVERVIEW:
When firms source, produce, and/or market products in foreign countries, they encounter dynamic and challenging political and legal environments. This lecture provides a conceptual foundation for the examination of the political and legal dimensions of international business operations. It compares major political regimes, discusses their potential influence upon the development of effective business strategies, and considers the relevance of political risk. The lecture also examines the major types of legal systems that exist today, as well as the strategic and operational concerns they pose. It concludes with a discussion of intellectual property rights and the associated challenges confronted in an age of globalization.
Lecture Learning Objectives:
• Discuss the philosophy and practices of the political system
• Profile trends in contemporary political systems
• Describe current trends in political ideologies and their implications to MNE’s choices
• Explain political risk management
• Compare the relative benefits and drawbacks of proactive versus passive political risk management
• Discuss the principles and practices of the legal environment
• Profile trends in contemporary legal systems
• Identify and describe key legal issues facing international companies
In this file you will find:
1 The Political and Legal Environments Facing Business Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations
4 Interesting Exercises for Seminar
8 Interesting Discussion Questions and answers to them
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 folder with useful pictures
Once you will purchase this resource please leave a comment!
You can purchase this teaching resource with more than 20 % Discount by pressing this link. Use Coupon during checkout: LOVETOTEACH
The Organization of International Business is a lecture which is covered during International Business Module for bachelor/master level students.
LECTURE OVERVIEW:
Structuring organizations is a complex task made even more complex when those organizations span national boundaries. This lecture examines the ways in which firms group their operations in order to implement their strategies and control processes, as well as the role of organizational culture. The lecture begins with a discussion of the principles of organization and then explores the dynamics of various organizational structures. It considers the trade-offs between centralizing and decentralizing the decision-making process and discusses the various mechanisms that can be used to help ensure control measures are in fact implemented. The lecture concludes with an examination of organization in special situations such as acquisitions and shared ownership as well as the role of legal structures.
Lecture Learning Objectives:
• Profile the evolving process of organizing a company for international business
• Describe the features of classical structures
• Describe the features of neoclassical structures
• Discuss the systems used to coordinate and control international activities
• Profile the role and characteristics of organization culture
In this file you will find:
1 The Organization of International Business Lecture Power Point Presentation
1 Guide file how to conduct Lecture
1 Test Bank with 100 different questions and full answer to them with the descriptions and explanations
4 Interesting Exercises for Seminar
6 Interesting Discussion Questions and answers to them
1 additional reading file about the lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 folder with useful pictures
Once you will purchase this resource please leave a comment!
You can purchase this teaching resource with more than 20 % Discount by pressing this link. Use coupon during checkout resource: LOVETOTEACH
Managing the External Environment and the Organization’s Culture is a lecture which is covered during Management Module. This resource is suitable for bachelor and master level students who are studying in business department.
The components of an organization’s culture are as complex as the different aspects of an individual’s personality. Today’s managers must understand how the force of an organization’s internal and external environments may influence, and sometimes constrain, its productivity.
Future Managers must realize that organizational culture and organizational environment have important implications for the way an organization is managed. Both organizational culture and external forces that can shape an organization are explored in order to gain a better under-standing of the complexities presented by internal and external environments.
Learning Objectives of this lecture are:
Contrast the actions of managers according to the omnipotent and symbolic views.
Describe the constraints and challenges facing managers in today’s external environment.
• Develop your skill at scanning the environment so you can anticipate and interpret changes taking place.
Discuss the characteristics and importance of organizational culture.
• Know how to read and assess an organization’s culture.
Describe current issues in organizational culture.
In this file you will find:
1 Managing the External Environment and the Organization’s Culture Lecture Power Point Presentation
1 Lecture Note Guide
1 Test Bank with 116 different questions with full answer description and explanation
8 Interesting Discussion Questions and answers to them
5 Interesting Exercise related to the topic with all answers to them
1 Interesting Case Study with all answers to case study questions
1 additional reading resource file related to lecture topic in order to enhance Lecturer/Teacher/Student knowledge
1 Folder with relevant useful pictures
Once you will purchase this resource please leave a comment!
All resources are compressed in Zip File.
In this file you will find:
- 1 Lecture Power Point Presentation
- 1 Seminar Power Point Presentation which is linked to Lecture
- 1 Case study with an answer
- Seminar/Lecture Plan
- 1 Seminar group activity task where students need to come up with their own answers
- 2 activities which will help students to understand levels of managers and their main responsibilities.
All materials are used during teaching process for bachelor level student. We already received lots of positive comments regarding the teaching materials.
It is extremely important for teachers / lecturers / tutors to create a nice teaching environment with students. So this files will help you to create really nice introduction for the business course students.
in this file you will find:
- 1 Power Point Presentation for the 1st class/lecture/tutorial/seminar with students of business department or business related modules.
- 1 Tutorial plan with all activities. There are more than 6 different business related ice breaking activities.
In the world of strong competition between the companies it is extremely important for companies to do everything in order to create strong brand and survive in the market. Brand Experience and Experiential marketing are the two tools which will help companies to build a strong brand in the market as well as to increase number of loyal customers.
In this File you will find:
- 1 Brand experience and Experiential Marketing Lecture Power Point Presentation
- 1 Brand experience and Experiential Marketing Seminar Power Point Presentation
- Seminar Plan
- 2 Interactive exercise for the Seminar
- 5 videos and for discussion during Lecture and Tutorials
- Lots of examples of Brand Experience and Experiential Marketing
All provided materials are used for level 5 students of University (Bachelor Level). All provided materials are very interesting and for sure will enhance your students knowledge and skills.